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The New BMW i3 Is A Bigger Deal Than The iX3. Here's Why.

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The New BMW i3 Is A Bigger Deal Than The iX3. Here's Why. The 3 Series is the emotional core of BMW. Turning it into an EV is a huge deal. BMW begins the press release for the new fully electric i3 by calling the 3 Series “the essence” of the brand. I think that's right. It’s a nameplate that dates back over five decades, and it still defines what BMW is today, even as more buyers are abandoning l...
The BMW i3 represents a significant shift for the brand as they move towards electric vehicles. By focusing on the i3, BMW is emphasizing the importance of maintaining the brand's identity and performance standards in the electric era. The i3's design, which pays homage to the first wave of Neue Klasse models, suggests a commitment to the brand's history and heritage. The i3's impressive charging capabilities and potential range indicate that BMW is investing in cutting-edge technology to compet...