As automation accelerates across the poultry industry, much of the conversation has focused on system performance. Throughput, accuracy, and labour savings dominate decision-making. But as more hatcheries adopt advanced technologies, it’s clear that long-term success in automation depends as much on service strategy as on technology.
The automation process does not end at installation. In reality,...
By focusing on a comprehensive service strategy, Targan aims to differentiate themselves from other automation providers in the poultry industry. This approach ensures that customers not only maintain performance but continuously benefit from the latest advancements. The article suggests that this shift of operational responsibility onto technology providers allows producers to stay focused on core production goals. However, it is important to consider the implications of such a model on competi...