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U.S. executives, from Apple to Eli Lilly, revamp their push into the world's second-largest economy at the China Development Forum

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BEIJING — As corporate giants navigate U.S.-China tensions, more than 80 global executives, from Apple to Eli Lilly, traveled to Beijing this weekend for the annual state-organized China Development Forum. The executives' remarks reflected renewed interest in capturing the Chinese consumer, after years of uncertainty from the Covid-19 pandemic, slower growth and U.S. trade tensions. Fresh off a re...
The strongest version of this narrative highlights a cautious but tangible corporate pivot back toward China, driven by market opportunities despite geopolitical friction. Executives like Tim Cook and David Ricks frame their investments as pragmatic responses to China’s technological advancements and consumer potential, while Premier Li Qiang’s remarks position Beijing as a willing partner for foreign businesses—albeit with unresolved tensions over trade imbalances and subsidies. The inclusion o...