Eternal.ag, a startup building autonomous harvesting robots for greenhouses, today announced it has raised €8 million in funding from Simon Capital, Oyster Bay Venture Capital, EquityPitcher Ventures and Backbone Ventures.
Eternal.ag is developing fully autonomous robots that perform greenhouse crop work without human operators.
Greenhouses are increasingly essential for securing the year-round su...
Eternal.ag’s narrative operates through a classic Motte-and-Bailey strategy – highlighting a desirable (automated food production) while downplaying inherent risks (potential job displacement, reliance on complex AI). The framing emphasizes “resilience” and “sustainability,” powerful emotional hooks that resonate with anxieties about climate change and food security, yet the underlying premise – complete automation – leans heavily on technological optimism without adequately addressing the poten...