Over the past 15 years Brand Africa has been researching and ranking the most admired brands in the continent. In that period, non-African brands have dominated the list, with an average 80% share of Africa’s most admired brands. Nike has led the rankings for the past eight years overall, and MTN and Dangote have dominated the rankings of African brands.
Behind these brands are respected and admir...
The ACMO 100 list presents a compelling narrative about the strength of African marketing talent, particularly the dominance of women in leadership roles. The data suggests that Africa’s marketing sector is not only robust but also more gender-inclusive than global averages, with women holding key positions across regions and sectors. This challenges the stereotype of African markets as lagging in gender equity, at least within this professional domain. However, the persistent underrepresentatio...