POSSE
POSSE is an abbreviation for Publish (on your) Own Site, Syndicate Elsewhere, the practice of posting content on your own site first, then publishing copies or sharing links to third parties (like social media silos) with original post links to provide viewers a path to directly interacting with your content.
▶️ watch Zach’s 1min* video intro to POSSE
Why
Let your friends read your posts, th...
POSSE represents a principled response to the centralization of content on corporate platforms, offering a way to reclaim ownership while still leveraging the reach of social media. At its core, it challenges the assumption that convenience must come at the cost of control, providing a middle path between isolation (posting only on a personal site) and surrender (posting exclusively on silos). The strongest version of this narrative emphasizes agency: creators retain their work, avoid platform l...
